The Base Rise

The Base Rise is a completed residential development by Sansiri comprising 326 apartment units across eight floors within Phuket Town, the administrative and commercial heart of the island. The project spans 4,800 square meters and was finished in 2025, positioning it as a recent addition to the local market at a time when Phuket Town continues to evolve as a mixed-use urban center beyond its traditional tourism infrastructure.

The development offers both apartment and condominium-style units, with active market listings ranging from 2.9 million to 3.5 million baht. This price positioning places The Base Rise in the mid-market segment, targeting both local professionals and investors seeking exposure to Phuket Town's gradual residential intensification. The project features practical communal amenities including a swimming pool, co-working and meeting spaces, a fitness center, communal garden, lounge areas, and 24-hour security—facilities that align with contemporary expectations for urban residential living. Laundry and dry cleaning services are available on-site, addressing convenience factors relevant to both long-term occupants and serviced-stay models.

Phuket Town functions primarily as a residential and commercial zone rather than a tourist enclave, which has historically created a different investment dynamic compared to beach-adjacent developments. The presence of administrative offices, educational institutions, and local commercial activity generates steady baseline demand for housing independent of tourism cycles. The Base Rise's completion timing and unit composition reflect developer confidence in Phuket Town's expansion as an urban residential market.

For investors, Phuket Town properties typically perform better under long-term rental models targeting local professionals and expat residents rather than short-term tourist rentals. The area's lower price points compared to beachfront locations offer more accessible entry barriers for portfolio diversification, with yields dependent on lease agreements with local tenants rather than nightly rate optimization. Projects like The Base Rise cater to this segment, where stable occupancy and consistent monthly rental returns from long-term residents are the primary investment driver.